Understanding the Thoroughbred Sales Calendar

In the Thoroughbred world talent matters, and training matters. But timing? Timing can make all the difference. Every stage of a horse’s life has a season. This industry runs on a rhythm all its own. From breeding and foaling season to weanling and yearling sales,...

Why Horses Are the Ultimate Mental Health Hack

Forget bubble baths, scented candles, or paying $12 for a green juice. If you really want to boost your mental health, hang out with a horse. Seriously. Four-Legged Therapists Horses are like giant, four-legged therapists who don’t charge by the hour (though let’s be...

Why Smaller Isn’t a Setback

Why Smaller Isn’t a Setback: The Strategic Advantages of Boutique Thoroughbred Training In the fast-paced world of Thoroughbred training, large-scale training operations often dominate the spotlight. But at horseOlogy, we believe that staying intentionally small is...

The Hidden Costs of Horse Training

Ask any new Thoroughbred owner where their money goes, and you’ll likely hear “training.” But training is just the tip of the iceberg. Behind every horse in training is a stack of bills that covers much more than daily workouts. Feed, veterinary care, farrier work,...